TurboTax is releasing seven teaser advertisements ahead of its 30-second game-day spot to demonstrate the importance of technology to people, and the positive effect of technology on doing taxes. The leader in tax software doesn’t have much to prove is seeking additional subscribers to its popular program. In addition to the Super Bowl ad, make sure to listen for the Turbotax radio commercial.
The company is relying on the expertise from various fields, including astrophysicist Nobel laureate George Smoot and theoretical physicists Dr. S. James Gates and Michio Kaku, to demonstrate the effectiveness of Turbo Tax software. A pretty unique way to go about creating a SuperBowl Ad. Not sure that everyone will know who these accomplished individuals are when they see the ads.
Intuit’s Consumer Tax Groups’ Senior Vice President of Marketing has said it was the first time they were working on solving the uncertainty and self-doubt that many people have regarding their taxes by showing how the software delivers an effortless and innovative solution so they can be sure their taxes are done appropriately. The campaign, which was developed in partnership with the Wieden + Kennedy ad agency, involves radio, digital, social media, and the Super Spots.
The Brand has so far released three Super Bowl teaser ads and has plans to release three more this month. In addition to its teaser ads and the 30-second spot, TurboTax has indicated that the campaign will also include two Spanish-language ads.